Resume

Professional Experience

Senior Ideation Designer | Loyalty & Personalization, Digital Marketing
May 2018 – Present
Woonsocket, RI

Serves as a creative/ideation lead for various new-to-market initiatives.
Strategizes omnichannel solutions to maximize cross-channel efficiencies.
Redesigns and restrategizes several personalized communications to ensure each customer has a consistent and meaningful experience with the brand.
Delivers customer facing content in an easy to understand manner, all while bringing value and solutions to the customer.
Mentors and provides fellow colleagues with the essential tools to guarantee their success with their daily duties, as well as their career growth.

Designer | Omni-Channel
August 2016 – May 2018
Woonsocket, RI

Ideated and delivered promotional assets to support Curbside, CVS.com, app and social.
Collaborated with key business partners to drive sales through promotions and specialty creative
Worked with various buisness segments to ensure continuity amongst all channels
Evolved customer experience to ensure optimal e-commerce experiences

Designer | ExtraCare
February 2013 – August 2016
Woonsocket, RI

Designed and executed various print and digital assets for the ExtraCare customer loyalty program and its subsidiary brands.
Collaborated with business, copy and design teams to deliver successful metrics in tight timelines
Served as Creative Department's liaison with our Email Service Provider to ideate and deliver best in class practices
Provided email training and support to entire department
Innovated and designed several templates for various brands that saved time and money on resources all while exceeding sales metrics
Transitioned corporate rebrand into the digital space

Web Designer
September 2012 – January 2013
East Greenwich, RI

Worked closely with the Creative Director to ideate and design a client’s creative needs
Created various print materials as well as essential web elements, including pre-production assets
Created wireframes and site maps to present to clients
Met with clients and serve as a valuable resource to their needs
Implemented various Wordpress updates

2008 – 2012
Newport, RI

2004 – 2008
West Orange, NJ